Wednesday 18 July 2012

How To Drive Traffic From Image Search To A Website?


There is lot of image search daily on search engines such as Google and yahoo. If you have quality images on you blog and you tag them in the right way (with description in HTML), you can drive a lot of traffic from image search to your blog. Generally spiders that crawl your websites do not read multimedia; images or flash. So for spider to know the images to know what you type of images you have your on blog. You need to add a little code to your HTML. In this article I will tell you how to alter HTML so that you might drive more traffic from images but first I need to explain the image tag.

What is image tag?

For every picture you have on your webpage there is a corresponding image tag in the HTML code of that page. Image tag is something like this

<img src="Bat.jpg" alt="Cricket Bat" width="304" height="228" />


Here src tells the source of the image, alt describes what the image is about and width and height for size of the image. Usually when you add a image to a page or a post,  it doesn’t have a alt tag. So the image is not defined what it is about and your image will not be shown the image search.

Adding alt tag 

I am telling specifically how to add alt tag in your blogger post but the method will remain same for other websites as well you just need to edit the HTML source.

1-Write the post and add the image.

2- When you are writing a post in blogger you see two tabs at the left upper corner. One says Compose and the other HTML. Click on HTML and find the image tag, image tag corresponds to the number of images you add.

Blogger HTML


3- Once you have found the image tag. Enter the alt tag inside the image tag alt=’Image description’ . Do this for all images. The code will be something like this

<ahref="http://2.bp.blogspot.com/BbfP5lK6UfM/UAWnaTJ6YI/AAAAAAAAAKQ/v8fsDOYe8t0/s1600/final+host.PNG"imageanchor="1"style="margin-left: 1em; margin-right: 1em;"><img alt="block website" border="0" height="496"src="http://2.bp.blogspot.com/BbfP5lK6UfM/UAWnaTJ6YI/AAAAAAAAAKQ/v8fsDOYe8t0/s640/final+host.PNG" width="640" /></a>

How To Add Optimized Tags?

1-Don’tuse more than 4 words to describe the image. 

2-Don’t use characters while defining the image such as *,-,@,%.

3-Don’t use senseless words. For example if you are to show a installation image for Lightroom don’t use alt tag with description "click next". Instead use “light room installation”.

4-Don’t write complete sentences in the description. Be precise and brief.

1 comment:

  1. Image search is the second most used tool on the search engine. If you have tons of images on your website, you have to optimize it, so that it will become a useful content to your website, in an SEO way. If you want to drive more traffic to your website, this would be one helpful step.
    @ Reach for Freedom

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