What are keywords?
When anybody is looking for relevant information on the web,
he will go to a search engines and type his queries. The search engine will go
through its database and most of the times return appropriate pages meeting his
demands. These words
that you type in the search engine can be called as keywords.
Why use keywords?
Search engines use keywords when they include your website in
their search results. Keywords can make or break your search engine ranking.
Adding keywords to the content of your website can improve its ranking, but
overusing them can cause your site to be banned for spamming. Appropriate
keywords are like a telephone number for your business and the search engine is
like the telephone directory – it lists your name and number.
Which tool to use?
You can use Google keyword tool .It is an excellent tool
….just type the word and it will tell exactly the time that word has been
searched locally and globally for the whole month. For example if you search
for ipad it will tell how many times it has been searched for the past month
and will show you other results such as ipad accessories, ipod, iphone 4s and
iphone apps. So it gives a good overview of which things are being searched more
frequently so you can also add these related words in your post. Below is the
link for Google keyword tool.
I usually use google keyword tool and also suggest too all.
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I'm usually a fan of google keyword tool but sorry to say, this too is no longer available now instead you'll find keyword planner which is somewhat critical to use and so I've been using colibri seo tool from colibritool.com that's very easy to use and great for seo campaign.
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